CADILLAC CELESTIQ

LAUNCH CONCEPT

 

We were tasked with building creative concepts and launch tactics for the brand new Cadillac Celestiq EV, utilizing the nameplate and a small handful of photos as this vehicle was still largely secret and unknown. This is one of the three ideas my design partner and I pitched that ended up going into final rounds.

 

We leaned into the celestial theme for this idea to align with the nameplate and the space trend that was happening at the time in pop culture; however, we had to really push the bar in terms of materials, and wow moments as the audience they were promoting to were rich early adopters.