GM TEACHER

APPRECIATION MONTH 

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Every year, Teacher Appreciation Week occurs in early May. We pitched 2 messaging and visual concepts and moved forward creating our required pieces: an email, OLA, and site banners. While we were not able to provide a better program offer, we were tasked with providing a list of plus-up tactics to enhance the campaign. The two tactics that were chosen by client were social-sized shareable/downloadable graphics and custom cards for influencers, which all laddered up to our concept theme. 

 

Together with our strategy team, we selected 10 TikTokers in the teacher influencer space that we felt aligned the most with our brand. We then created custom TikTok themed cards, including personalized messages based on their specific content, to thank them for being a positive influence in the educator community. We then sent them out during Teacher Appreciation week.